It may not wash off: unforeseen liabilities of claiming the 'greenest games'

Newlands, Maxine (2010) It may not wash off: unforeseen liabilities of claiming the 'greenest games'. Rising East , 2 (1). 5.

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[Extract] London 2012 has branded itself "the greenest games to date",¹ and "the greenest games of the modern era",² aiming to set the "highest standards in sustainability and legacy for other games to follow"³ (Weaver, 2007). But the aspiration to create the "greenest games in history" (Brierley, 2008) is now under scrutiny, and London 2012 has been accused of failing to meet environmental targets. Increased flights from the nearest airport (London City),⁴ proposals to lift the ban on night flights into London Heathrow, delays in releasing reports on carbon emissions, and a row over an environmentally focused campaign by a major sponsor – all of these mean that London 2012's green credentials are already in question.

Item ID: 25911
Item Type: Article (Short Note)
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Date Deposited: 18 Jun 2014 03:31
FoR Codes: 19 STUDIES IN CREATIVE ARTS AND WRITING > 1903 Journalism and Professional Writing > 190399 Journalism and Professional Writing not elsewhere classified @ 100%
SEO Codes: 95 CULTURAL UNDERSTANDING > 9501 Arts and Leisure > 950199 Arts and Leisure not elsewhere classified @ 100%
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