Pabel, Anja, and Prideaux, Bruce (2012) Education tourism: linking pleasure travel with tertiary education in the youth market. Journal of Hospitality and Tourism Education, 24 (4). pp. 22-31.

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Abstract

This paper explores opportunities for regional universities to develop specific short courses that young travellers could undertake as part of a holiday experience. The Cairns campus of James Cook University was chosen as a representative of a regional university since the campus is located in a destination that attracts a large number of international and domestic youth travellers. Research objectives include investigating the potential demand for diverse short courses; to identify which factors influence respondents’ decisions to undertake further studies and to evaluate factors that may encourage or discourage respondents from studying in Cairns. Results indicate that 35% of respondents would possibly consider undertaking a short course in Cairns in the future with a preference for shorter courses for either academic credit or personal interest.

Item ID:	24706
Item Type:	Article (Research - C1)
ISSN:	2325-6540
Date Deposited:	07 Feb 2013 06:16
FoR Codes:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150699 Tourism not elsewhere classified @ 80% 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150604 Tourism Marketing @ 10% 13 EDUCATION > 1399 Other Education > 139999 Education not elsewhere classified @ 10%
SEO Codes:	90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900399 Tourism not elsewhere classified @ 80% 93 EDUCATION AND TRAINING > 9303 Curriculum > 930399 Curriculum not elsewhere classified @ 20%
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