Eagle, Lynne, Case, Peter, and Low, David (2012) Connecting rather than confusing: climate change communication. In: Proceedings of the 2012 Australian and New Zealand Marketing Academy Conference (ANZMAC). 97. pp. 1-7. From: ANZMAC 2012, 3-5 December 2012, Adelaide, SA.

PDF (Published Version) - Published Version Download (81kB)

Abstract

In the context of increasing focus on sustainability and climate change issues, we provide a critical analysis of policy assumptions regarding information provision and its links to behaviour change. We identify a number of barriers to effective communication that must be overcome before behaviour change interventions can be implemented.

Item ID:	24194
Item Type:	Conference Item (Research - E1)
ISSN:	1447-3275
Keywords:	climate change; communications; social marketing; functional literacy
Date Deposited:	13 Mar 2013 23:53
FoR Codes:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150502 Marketing Communications @ 50% 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150302 Business Information Systems @ 50%
SEO Codes:	91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 100%
Downloads:	Total: 201 Last 12 Months: 7
	More Statistics