Athiyaman, Adee (2004) Universal business management principles: an empirical assessment. In: Proceedings of the 4th Teaching, Learning, and Research Conference. pp. 1-6. From: Back to Basics: Inspire to seek knowledge, 22-25 November 2004, Ballarat.

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Abstract

Global orientation in business refers to the description of "world" as the marketplace. Recent research from AC Nielsen does suggest commonality in consumer behavior across the world (Nielsen Media Research 2003). If business survival at the market place is a function of understanding customer behavior, then, ceteris paribus, one would expect convergence in "tactical marketing" teaching and practice across national borders. In fact, a content analysis of offshore business courses at a major University in Australia suggests the use of common set of teaching and learning practices across the world. As a challenge to this "globalization" assumption, Rossiter (2001) posits that in business disciplines, there are no universal principles: principles are normative statements such as "if the situation is "x", then do "y". If principles do differ from situation to situation, then what type of declarative knowledge ('know what' knowledge) and procedural (know how) knowledge could we transfer across national boundaries? This paper explores this issue using expert interviews with academics and practitioners in the Australasian region. Our finding has practical implications for offshore teaching.

Item ID:	14754
Item Type:	Conference Item (Research - E1)
ISBN:	978-1-876851-19-4
Keywords:	Business Management
Date Deposited:	04 Sep 2017 03:18
FoR Codes:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150599 Marketing not elsewhere classified @ 100%
SEO Codes:	91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 100%
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