Athiyaman, Adee, and Shehadie, Elias (2004) E-government in North and Far North Queensland communities: an exploratory analysis. In: Proceedings of ASBBS 7th International Conference. pp. 732-737. From: ASBBS 7th International Conference, 6 - 7 August 2004, Cairns, QLD, Australia.

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Abstract

The goal of marketing management is to provide value to customers. It is documented in various research, that Internet purchases of products enhance customer satisfaction (see for example, Athiyaman, 2002). Since market orientation is a salient criterion for business success at the market place, Governments now deliver information and services online through the Internet. The focus of this paper is on E - Governments in the North Queensland (NQ) and the Far North Queensland (FNQ) communities. Specifically, we assess the information and services that are online for each of the 21 shires and city councils in the NQ/FNQ region. The conceptual model that we employ to assess the websites was the "spreading activation" model. This model highlights that when an item representation and concept are activated in one's memory, the activation begins to spread to the features associated with them in one's memory (Seth et al., 2005). For example, the concepts "Internet" and "Local Government websites" may activate features such as PDA access, security, etc. The objective of this exercise is to elicit features such as information and services that customers expect to be offered online on a local government website. This analysis then paved the way for modeling the dynamics of "website competition" between two major city councils in the region: the city of Townsville in NQ, and Cairns in the FNQ region.

Item ID:	14740
Item Type:	Conference Item (Research - E1)
ISBN:	978-0-646-43717-0
Keywords:	E-government; North Queensland communities
Related URLs:	http://www.abbsa.org/aboutus.html
Additional Information:	This publication does not have an abstract. The introduction is displayed as the abstract.
Date Deposited:	07 Nov 2010 23:58
FoR Codes:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150599 Marketing not elsewhere classified @ 100%
SEO Codes:	91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910403 Marketing @ 100%
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