Mcomish, Margaret, and Quester, Pascale (2003) Risque percu et servicescape: L'importance de la gestion de l'environnement physique pour le marketing des services / Perceived risk and servicescape: the importance of managing the physical environment for marketing services. In: Proceedings of the 2nd Atelier de Recherche. pp. 39-54. From: 2nd Atelier de Recherche, 17 December 2003, Paris, France.

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Abstract

[French] Longtemps conn us sous le nom d' 'atmospherics', les elements combines de l' environnement physique de la prestation de service sont maintenant examines en tant qu'elements du Servicescape. Nous proposons une serie d'hypotheses derivees de la litterature ainsi qu'une methodologie specifique pour etablir de facon concluante l'influence du Servicescape sur la perception de risque par les consommateurs de services.

[English] Once known under the name of atmospherics, the combined elements of the physical environment of service delivery are now conceptualised as part of the Servicescape. In this paper, we propose a series of hypotheses derived from the literature as well as a specific methodological approach to establish the influence of Servicescape on the perception of risk by service consumers.

Item ID:	14719
Item Type:	Conference Item (Research - E1)
Keywords:	servicescape
Additional Information:	Main text is in French
Date Deposited:	07 Sep 2017 23:29
FoR Codes:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150305 Human Resources Management @ 100%
SEO Codes:	90 COMMERCIAL SERVICES AND TOURISM > 9099 Other Commercial Services and Tourism > 909999 Commercial Services and Tourism not elsewhere classified @ 100%
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