Student evaluation of teaching: a framework for the Marketing discipline

Athiyaman, Adee (2003) Student evaluation of teaching: a framework for the Marketing discipline. In: Proceedings of the Chartered Institute of Marketing Conference 2003. From: Marketing in the First Decade of the 21st Century with Special Reference to Asia Pacific and the Antipodes, 20-22 August 2003, Sydney, NSW, Australia.

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This paper identifies the common factors of teaching that have been discussed in the literature, highlights researchers' response to "bias" or validity threats to student ratings, and based on these proposes a methodology for student evaluation of teaching at the subject level in marketing. The methodology involves empirically assessing the "symmetric" relationship between student ratings of instructor, and students' self-report of their progress towards the objectives that the marketing subject is seeking to achieve.

Item ID: 14710
Item Type: Conference Item (Research - E1)
ISBN: 978-0-646-42171-1
Keywords: marketing discipline; student evaluation
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Date Deposited: 20 Dec 2010 03:52
FoR Codes: 13 EDUCATION > 1303 Specialist Studies in Education > 130303 Education Assessment and Evaluation @ 100%
SEO Codes: 93 EDUCATION AND TRAINING > 9399 Other Education and Training > 939999 Education and Training not elsewhere classified @ 100%
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