A measurement approach to assessing the outcomes of university education

Athiyaman, Adee (2003) A measurement approach to assessing the outcomes of university education. Journal of Contemporary Business Issues, 11 (1). pp. 84-91.

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Consumerism is gaining momentum in the higher education sector (James, 2001; Lampley, 2001). Stakeholder satisfaction has become a principal objective of almos all universities in the industrialised nations. The ultimate stakeholders, it could be argued, are the employers of the graduates of the higher education institution, and interim stakeholders are the students themselves. However the students don't necessarily know what is important while they are still students, so that student satisfaction surveys taken in school may not be practically valid. This paper describes a measurement approach that would further institutional researchers' understanding of the specific skills required of graduates in the workplace and extent to which higher education has prepared them to meet these requirements. Specifically, using the techniques of multiattribute attitude models (Lilien, 1998), this study examines the beliefs of graduates of a medium-size university, after they had been employed from one to four years, about the importance of various skills and attributes in their career, and the extent to which these skills and attributes were developed during their study. The implications of the results of this study to practitioners in higher education institutions are discussed.

Item ID: 13772
Item Type: Article (Research - C1)
ISSN: 1553-5347
Keywords: Measurement approach; Outcomes; University education
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Date Deposited: 02 Nov 2010 06:36
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1599 Other Commerce, Management, Tourism and Services > 159999 Commerce, Management, Tourism and Services not elsewhere classified @ 100%
SEO Codes: 93 EDUCATION AND TRAINING > 9399 Other Education and Training > 939999 Education and Training not elsewhere classified @ 100%
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