Items where Subject is "35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350606 Marketing research methodology"

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Hair, Joseph F., Ringle, Christian M., Gudergan, Siegfried P., Fischer, Andreas, Nitzl, Christian, and Menictas, Con (2019) Partial least squares structural equation modeling-based discrete choice modeling: an illustration in modeling retailer choice. Business Research, 12 (1). pp. 115-142.


Louviere, Jordan, Lings, Ian, Islam, Towhidul, Gudergan, Siggi, and Flynn, Terry (2013) An introduction to the application of (case 1) best–worst scaling in marketing research. International Journal of Research in Marketing, 30 (3). pp. 292-303.


Saleem, Muhammad Abid, Eagle, Lynne, Yaseen, Asif, and Low, David (2018) The power of spirituality: exploring the effects of environmental values on ecosocially conscious consumer behaviour. Asia Pacific Journal of Marketing and Logistics, 30 (4). pp. 867-888.

Sarstedt, Marko, Hair, Joseph F., Ringle, Christian M., Thiele, Kai O., and Gudergan, Siegfried P. (2016) Estimation issues with PLS and CBSEM: Where the bias lies! Journal of Business Research, 69 (10). pp. 3998-4010.

This list was generated on Sat Apr 1 22:36:08 2023 AEST.