Items where Subject is "35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3506 Marketing > 350606 Marketing research methodology"

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H

Hair, Joseph F., Ringle, Christian M., Gudergan, Siegfried P., Fischer, Andreas, Nitzl, Christian, and Menictas, Con (2019) Partial least squares structural equation modeling-based discrete choice modeling: an illustration in modeling retailer choice. Business Research, 12 (1). pp. 115-142.

S

Saleem, Muhammad Abid, Eagle, Lynne, Yaseen, Asif, and Low, David (2018) The power of spirituality: exploring the effects of environmental values on ecosocially conscious consumer behaviour. Asia Pacific Journal of Marketing and Logistics, 30 (4). pp. 867-888.

This list was generated on Mon May 23 22:46:52 2022 AEST.