Publications by: Margaret Mcomish

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Mcomish, Margaret, and Quester, Pascale (2003) Risque percu et servicescape: L'importance de la gestion de l'environnement physique pour le marketing des services / Perceived risk and servicescape: the importance of managing the physical environment for marketing services. In: Proceedings of the 2nd Atelier de Recherche, pp. 39-54. From: 2nd Atelier de Recherche, 17 December 2003, Paris, France.

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