Kwek, Choon Ling, Tang, Chun Meng, Keoy, Kay Hooi, and Wong, Kong Yew (2012) The antecedents of customer loyalty: an exploratory study of event management in the tourism industry. In: [Presented at the International Conference on Management, Economics and Finance]. pp. 864-870. From: ICMEF 2012: International Conference on Management, Economics and Finance, 15-16 October 2012, Kuching, Malaysia.

Kwek, Chhon Ling, Tang, Chun Meng, Keoy, Kay Hooi, and Wong, Kong Yew (2012) The determinants of customer retention in the hotel and resort industry. In: [Presented at the International Conference on Management, Economics and Finance]. pp. 871-877. From: ICMEF 2012: International Conference on Management, Economics and Finance, 15-16 October 2012, Kuching, Malaysia.

Kwek, Choon Ling, Tang, Chun Meng, Keoy, Kay Hooi, and Wong, Kong Yew (2012) A study of positive word-of-mouth recommendations in Malaysia's hospitality industry. In: [Presented at the International Conference on Management, Economics and Finance]. pp. 919-924. From: ICMEF 2012: International Conference on Management, Economics and Finance, 15-16 October 2012, Kuching, Malaysia.