Tan, Yee Heng, and Greene, Barbara R. (2024) The Growth of a New Type of Influencer: The VTuber Ecosystem. In: [Presented at the Tokyo International University Global Dialogue Series]. From: Tokyo Global Dialogue Series, 20 May 2024, Tokyo, Japan.

Tan, Yee Heng, and Reddy, Srinivas K. (2024) Sustainable funding for small businesses: An investigation into the dynamics of the recurring crowdfunding model. International Small Business Journal, 42 (5). pp. 641-669.

Tan, Yee Heng, and Reddy, Srinivas K. (2021) Crowdfunding digital platforms: Backer networks and their impact on project outcomes. Social Networks, 64. pp. 158-172.

Tan, Yee Heng, and Reddy, Srinivas K. (2020) Crowdfunding Platforms: Ecosystem and Evolution. Foundations and Trends® in Marketing, 14 (2). pp. 53-172.

Tan, Yee Heng, and Reddy, Srinivas K. (2019) Funding Platforms for Digital Content: The Determinants of Persistent Contribution. In: [Presented at the 2019 Frontiers in Service Conference]. From: 2019 Frontiers in Service Conference, 18-21 July 2019, Singapore.

Tan, Yee Heng, and Reddy, Srinivas K. (2019) Funding by the Masses: Crowdfunding Platforms and Their Disruption of Traditional Marketing Functions. In: Parvatiyar, Atul, and Sisodia, Rajendra, (eds.) Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth. Sage Publications, New Delhi, India, pp. 167-175.

Reddy, Srinivas K., and Tan, Yee Heng (2017) Crowdfunding: Financing ventures in the digital era. GfK Marketing Intelligence Review, 9. pp. 37-41.