Singh, Ramadhar, Yeo, Sherie E-Lin, Lin, Patrick K.F., and Tan, Lydia (2007) Multiple mediators of the attitude similarity-attraction relationship: dominance of inferred attraction and subtlety of affect. Basic and Applied Social Psychology, 29 (1). pp. 61-74.

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Abstract

The authors examined the mediation of the attitude similarity–attraction relationship. When affect was the sole measured mediating variable, the hypothesized partial mediation held in Experiment 1 (N = 60). In Experiment 2 (N = 96), ratings of the 3 potential mediators (affect, inferred attraction, and cognitive evaluation) and of an irrelevant variable (inferred cognitive evaluation) were taken at 2 orders of mediator measurement. The attitude similarity–attraction link was more strongly mediated by inferred attraction than by cognitive evaluation. Surprisingly, however, the effect of affect on attraction was reversed in the multiple-mediation analysis. Post hoc analyses disclosed that affect transmitted the similarity effect from its preceding variable only to the succeeding one. Theoretical and methodological implications of the dominance of inferred attraction and the subtlety of affect are discussed.

Item ID:	9993
Item Type:	Article (Research - C1)
ISSN:	1532-4834
Date Deposited:	31 Mar 2010 23:57
FoR Codes:	17 PSYCHOLOGY AND COGNITIVE SCIENCES > 1701 Psychology > 170113 Social and Community Psychology @ 100%
SEO Codes:	97 EXPANDING KNOWLEDGE > 970117 Expanding Knowledge in Psychology and Cognitive Sciences @ 100%
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