Heritage as a motivation for four-wheel-drive tourism in desert Australia

Carson, Dean, Prideaux, Bruce, Coghlan, Alexandra, and Taylor, Andrew (2009) Heritage as a motivation for four-wheel-drive tourism in desert Australia. Journal of Heritage Tourism, 4 (3). pp. 217-225.

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Desert Australia is a vast, largely unpopulated area serviced by few roads. In recent years, tourism has been identified as an industry that has some potential to generate employment and investment opportunities in the region. Because of the distances involved and the largely unsealed road network that radiates off the main north-south highway much of the region is inaccessible to conventional vehicles. As a consequence, interest in fourwheel-drive (4WD) tourism has grown and a number of desert regions have identified this group as a potential market that could be further developed. One of the experiences that is associated with parts of desert Australia is its heritage values, both natural and built. This paper explores the role of heritage as a motivation to travel to desert Australia by four-wheel-drivers and the subsequent proportion of visitor expenditure that can be attributed to heritage tourism consumption. It concludes that while heritage is just one of many components of a 4WD trip, there may be substantial potential for increasing its economic contribution.

Item ID: 9610
Item Type: Article (Research - C1)
ISSN: 1747-6631
Keywords: tourism; desert; heritage; Alice Springs; four-wheel-drive tourism; economic contribution
Date Deposited: 01 Apr 2010 06:39
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience @ 50%
15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150605 Tourism Resource Appraisal @ 50%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900303 Tourism Infrastructure Development @ 100%
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