McCarthy, Breda (2006) Building and sustaining trust in networks: lessons from the performing arts. Irish Marketing Review, 18 (1). pp. 47-57.

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Abstract

This paper focuses on the role of the network coordinator in creating an atmosphere of trust in a cultural network. The study describes motivations for participating in networks and their associated consequences. The study emphasises that although network members and artistic programmes are subject to change every year, temporary relationships exist within a permanent, stable structure. The paper describes different types of trust – rational, swift and latent – that are associated with this type of network structure.

Item ID:	9166
Item Type:	Article (Research - C1)
ISSN:	0790-7362
Keywords:	strategy; performing arts; networks
Date Deposited:	16 Mar 2010 04:10
FoR Codes:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150399 Business and Management not elsewhere classified @ 100%
SEO Codes:	91 ECONOMIC FRAMEWORK > 9104 Management and Productivity > 910402 Management @ 100%
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