Schmallegger, Doris, and Carson, Dean (2009) Destination image projection on consumer-generated content websites: a case study of the Flinders Ranges. Information Technology & Tourism, 11 (2). pp. 111-127.

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Abstract

This article examines destination image projection on consumer-generated content (CGC) websites. A case study of the Flinders Ranges in South Australia was conducted to assess the destination images presented by two different markets. Blogs, review sites, and special interest forums were analyzed against a common destination image framework. The retrieved images were then compared to official images promoted by the destination marketing organization (DMO). The research revealed considerable differences between consumer images and DMO images. The results suggest that different types of CGC websites encourage different levels of information exchange. Future research will need to focus on the impact that various types of CGC websites can have on consumers as a form of word of mouth.

Item ID:	9023
Item Type:	Article (Research - C1)
ISSN:	1943-4294
Keywords:	destination image, consumer generated content, word of mouth, destination marketing, remote tourism
Related URLs:	http://www.cognizantcommunication.com/fi... http://www.cognizantcommunication.com/fi...
Date Deposited:	22 Mar 2010 04:04
FoR Codes:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150604 Tourism Marketing @ 40% 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience @ 30% 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150603 Tourism Management @ 30%
SEO Codes:	90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900301 Economic Issues in Tourism @ 100%
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