Kieu T.T., Nguyen, Murphy, Laurie, and Chen, Tingzhen (2024) Segmentation of Ethnic Tourists and Their Interaction Outcomes with Hosts in the Central Highlands, Vietnam. Advances in Southeast Asian Studies, 17 (2). pp. 105-133.

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Abstract

Emphasizing interactions with ethnic minority hosts, this paper segments domestic tourists visiting Vietnam’s Central Highlands based on their travel motivation. Three PERSONAS summarize profiles of Explorers, Seekers, and Enjoyers based on their socio-demographic and trip characteristics, especially differences in host-tourist interactions and perceptions of ethnic tourism outcomes. Such data informs decisions about what type of tourists villagers want to serve to achieve community aspirations. Explorers and Seekers were identified as the most suitable target groups to attain better interaction out-comes and make positive contributions to the local community. Tourism marketers and policymakers can use PERSONAS to develop campaigns to attract the targeted segments.

Item ID:	89713
Item Type:	Article (Research - C1)
ISSN:	2791-531X
Copyright Information:	This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Date Deposited:	25 Nov 2025 02:15
FoR Codes:	35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350806 Tourist behaviour and visitor experience @ 30% 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350801 Impacts of tourism @ 70%
SEO Codes:	11 COMMERCIAL SERVICES AND TOURISM > 1104 Tourism services > 110402 Socio-cultural issues in tourism @ 80% 11 COMMERCIAL SERVICES AND TOURISM > 1199 Other commercial services and tourism > 119902 Recreational services @ 20%
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