Anticipation

Pearce, Philip L., Chen, Tingzhen, and Osmond, Amy (2025) Anticipation. In: Jafari, Jafari, and Xiao, Honggen, (eds.) Encyclopedia of Tourism. Springer, Cham, Switzerland, pp. 46-47.

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DOI: 10.1007/978-3-030-74923-1_416

View at Publisher Website: https://doi.org/10.1007/978-3-030-74923-...

Abstract

Most consumption involves some level of anticipation, but tourism may involve extended periods of contemplation before engaging with the purchased product. There has been a long-standing recognition that, as the first phase of the experience, anticipation can involve collecting information, thinking about and visualizing opportunities, potential events, the development of relationships, and being enthusiastic towards the upcoming trip. Holistically, anticipation is an exercise of reflexivity (Bidart 2019): reflecting past experience, defining the current situation, and projecting the future. Studying attitudes and visual representations in this phase is of interest to tourism marketers, scholars, and service providers.

Anticipation can be seen as an important tourism goal. While multiple dimensions of experiences start at this stage, some only exist in the consciousness of tourists. Thinking, even dreaming about a holiday, may be a source of comfort for those challenged by the stresses...


Item ID:	88454
Item Type:	Book Chapter (Reference)
ISBN:	978-3-030-74922-4
Copyright Information:	© Springer Nature Switzerland AG 2016, 2024
Additional Information:	Citation: Pearce, P.L., Chen, T., Osmond, A. (2024). Anticipation. In: Jafari, J., Xiao, H. (eds) Encyclopedia of Tourism. Springer, Cham. https://doi.org/10.1007/978-3-030-74923-1_416
Date Deposited:	23 Oct 2026 06:08
FoR Codes:	35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350802 Tourism forecasting @ 50% 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350806 Tourist behaviour and visitor experience @ 50%
SEO Codes:	11 COMMERCIAL SERVICES AND TOURISM > 1104 Tourism services > 110499 Tourism services not elsewhere classified @ 50% 11 COMMERCIAL SERVICES AND TOURISM > 1199 Other commercial services and tourism > 119902 Recreational services @ 50%
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