The effects of prior and recent experience on continuing interest in tourist settings

Pearce, Philip L., and Kang, Mi-hee (2009) The effects of prior and recent experience on continuing interest in tourist settings. Annals of Tourism Research, 36 (2). pp. 172-190.

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This study concentrates attention on tourists’ prior and recent experience of tourist settings and explores the effects of this experience on continuing visitor interest levels in these types of settings. This indirect and non-localised continuing interest was identified as transferred loyalty. The sample consisted of South Korean visitors who were completing their visit to Australia. Consumer involvement theory and aspects of loyalty analysis constituted the conceptual framework for the study. The analysis identified considerable levels of transferred loyalty and for all settings studied there were trends in the hypothesised directions. The value of consumer involvement theory as a way of explaining increasing interest in tourist setting participation was consistently supported.

Item ID: 8602
Item Type: Article (Research - C1)
ISSN: 1873-7722
Keywords: repeat visitors, previous experience, transferred loyalty consumer involvement theory
Date Deposited: 25 Feb 2010 05:52
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
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