Radomskaya, Valeriya (2020) Popular Culture Tourism: Trend or Transition. In: Correia, Antónia, and Pearce, Philip L., (eds.) Tourism’s new markets: Drivers, details and directions. Goodfellow Publishers, United Kingdom, pp. 141-156.

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Abstract

Despite the excitement and activity generated by popular culture tourism (PCT) in recent years, some critical voices question whether PCT is a promising direction in the development of cultural tourism. Perhaps, it is simply a well-publicized but passing trend driven by the popularity of ‘fast’ culture - a "pervasive cultural craving for immediate amusement" (Aho, 2007). Perhaps, it will gradually subside and shift to the periphery of cultural geography. If we were to interpret the success of PCT as a result of feverish consumption of goods and services (one dictated by our overstimulated environment), would there be a point of saturation beyond which PCT would not be able progress? If so, can PCT, after reaching a point of stagnation, face rejuvenation or will it fall into decline?

Item ID:	85827
Item Type:	Book Chapter (Research - B1)
ISBN:	978-1911635628
Keywords:	Cultural tourism; Popular culture; Cultural marketing; Destination marketing
Date Deposited:	18 Jun 2025 04:14
FoR Codes:	35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350804 Tourism marketing @ 100%
SEO Codes:	11 COMMERCIAL SERVICES AND TOURISM > 1104 Tourism services > 110402 Socio-cultural issues in tourism @ 100%
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