Panchal, Jenny H., Fehrest, Fatemeh, Tambol, Ma. Araceli, and Palaroan, Eliza Joyce (2025) Exploring residents' views on festival impacts in Baguio: insights from a pilot study. In: CAUTHE 2025 Conference Proceedings: Transforming Tomorrow: Leveraging Opportunities to Create Change in Tourism, Hospitality and Events. pp. 522-524. From: CAUTHE 2025: Council for Australian University Tourism and Hospitality Education Conference, 10-13 February 2025, Brisbane, QLD, Australia.

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Abstract

The annual Flower Festival, known locally as Panagbenga, in Baguio City, Philippines, has blossomed over 29 years into a significant cultural event. Since its humble beginnings, the festival has evolved from a weekend affair to a month-long celebration, drawing in millions of visitors eager to experience its vibrant activities. While the economic boost from tourism is undeniable, concerns about sociocultural and environmental impacts have surfaced (Palangchao, 2016). Despite its significance, there is a surprising lack of research on the festival's broader impacts and limited information archives. Public opinions on social media and in newspapers are abundant but often lack cohesion, making it difficult for governments to develop effective policies, especially regarding the festival's socio-economic and commercial aspects. To address this gap, the authors are conducting a study to examine how residents and visitors perceive Panagbenga's economic, social, and environmental impacts. The study uses an online survey to measure residents’ perceptions of the festival's benefits and impacts and their expectations for the city’s sustainable future. Lastly, the study aims to provide empirical-based recommendations to organisers, local government, and destination marketing organisations on managing residents’ perceptions and expectations.

Item ID:	85328
Item Type:	Conference Item (Abstract / Summary)
ISBN:	9780645938111
Keywords:	festival impacts, Panagbenga Festival, Baguio City, residents’ perceptions
Copyright Information:	© CAUTHE 2025 All rights are reserved, including those for text and data mining, AI training, and similar technologies.
Date Deposited:	15 Jul 2025 01:14
FoR Codes:	35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350801 Impacts of tourism @ 80% 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350899 Tourism not elsewhere classified @ 20%
SEO Codes:	11 COMMERCIAL SERVICES AND TOURISM > 1104 Tourism services > 110402 Socio-cultural issues in tourism @ 50% 11 COMMERCIAL SERVICES AND TOURISM > 1104 Tourism services > 110499 Tourism services not elsewhere classified @ 50%
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