Tolkach, Denis, Panchal, Jenny, Bagul, Awangku Hassanal Bahar Bin Pengiran, and Oktadiana, Hera (2025) Post-Covid cultural tourism recovery needs in southeast asia. In: CAUTHE 2025 Conference Proceedings: Transforming Tomorrow: Leveraging Opportunities to Create Change in Tourism, Hospitality and Events (2025) pp. 620-623. From: CAUTHE 2025: Council for Australian University Tourism and Hospitality Education Conference, 10-13 February 2025, Brisbane, QLD, Australia.

PDF (Published Version) - Published Version Restricted to Repository staff only

Abstract

This paper presents the outcomes of the "Cultural Tourism Recovery: Sharing Best Practices" project, funded by the Australia-ASEAN Council of the Australian Department of Foreign Affairs and Trade (DFAT). The project facilitated knowledge exchange between cultural tourism initiatives and academic communities across Australia, Malaysia, Indonesia, and the Philippines through six hybrid seminars. The seminars focused on sharing experiences of adapting and responding to COVID-19, and exploring strategies for revitalising cultural tourism in the post-pandemic context. The seminar series attracted over 1,200 registrations from more than 700 participants, two thirds of the participants were women. Participant demographics were diverse, with representation from sectors such as education, government, private, and non-profit organisations. Notably, the majority of attendees were from the Philippines, Indonesia and Malaysia with fewer participants from Australia and other nations. A post-seminar survey revealed 72% overall satisfaction with the seminar series. The six seminars, hosted both online and in hybrid formats, covered a range of themes:

1. Introduction and Peer-Sharing (Online) 2. Women & Youth in Cultural Tourism (Yogyakarta, Indonesia) 3. Designing Regenerative Tourism Offerings Post-Pandemic (Cairns, Australia) 4. Marketing Cultural Tourism (Kota Kinabalu, Malaysia) 5. Adaptation & Economic Diversification (Baguio, Philippines) 6. Report Dissemination & Sharing (Online)

Thematic content analysis and an evaluation survey identified recurring themes across all seminars, reflecting shared challenges and approaches to overcome them. Figure 1 presents the content analysis of open-ended questions conducted using Leximancer. Below is a summary of the major themes discussed by the seminar participants.

Item ID:	85327
Item Type:	Conference Item (Abstract / Summary)
ISBN:	9780645938111
Keywords:	cultural tourism, Southeast Asia, COVID-19, tourism recovery, knowledge sharing
Copyright Information:	© CAUTHE 2025 All rights are reserved, including those for text and data mining, AI training, and similar technologies.
Date Deposited:	15 Jul 2025 01:26
FoR Codes:	35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350801 Impacts of tourism @ 50% 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350803 Tourism management @ 50%
SEO Codes:	11 COMMERCIAL SERVICES AND TOURISM > 1104 Tourism services > 110402 Socio-cultural issues in tourism @ 60% 11 COMMERCIAL SERVICES AND TOURISM > 1104 Tourism services > 110401 Economic issues in tourism @ 40%
	More Statistics