Developing innovation capability in the hotel industry, who and what is important? A mixed methods approach

Chandran, VGR, Ahmed, Tariq, Jebli, Fedwa, Josiassen, Alexander, and Lang, Eva (2024) Developing innovation capability in the hotel industry, who and what is important? A mixed methods approach. Tourism Economics, 30 (3). pp. 728-748.

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This study employs a sequential mixed methods design to examine the dynamic roles of leadership, customer orientation, and customer collaboration on the innovation capability and performance of Malaysian hotels. An exploratory qualitative assessment based on semi-structured interviews was conducted to provide a comprehensive understanding of the contextual environment and establish a robust conceptual framework. A confirmatory survey among Malaysian hotel managers allowed for the empirical testing of the hypotheses. The results suggest that customer orientation is a key element that directly promotes hotels’ innovation capabilities. The results further show that the influence of customer collaboration on innovation can be enhanced by a transformational leader. Improvements in innovation capabilities have lasting effects on hotel performance, underscoring their strategic importance in the dynamic hospitality sector. These findings offer important implications for top management and decision-making personnel seeking to leverage innovation as a means of improving performance and gaining a competitive edge.

Item ID: 82649
Item Type: Article (Research - C1)
ISSN: 2044-0375
Keywords: Innovation capability, transformational leadership, customer orientation, customer collaboration, hotel performance
Copyright Information: © The Author(s) 2023.
Date Deposited: 02 May 2024 01:44
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350803 Tourism management @ 100%
SEO Codes: 11 COMMERCIAL SERVICES AND TOURISM > 1104 Tourism services > 110403 Tourism infrastructure development @ 100%
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