Hamilton, John R., Tee, Sing What, and Maxwell, Stephen J. (2023) AI and Firm Competitiveness. In: Proceedings of the 23rd International Conference on Electronic Business (23) pp. 17-24. From: ICEB 2023: 23rd International Conference on Electronic Business, 19-23 October 2023, Chiayi, Taiwan.

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Abstract

The inclusion of artificial intelligence (AI) can alter firm competitiveness through data analysis and strategic planning modelling. In this paper we demonstrate that firm AI inclusion is literature supported as a stage-wise, developmental, intelligences-driven, change process. Identified benefits that AI inclusion may bring to the firm: (1) a knowledge-driven competencies and capabilities collation, (2) engaging innovative digital deep-learning, along with (3) robust stage-wise interpretations. These AI actioning effects ultimately network, and coalesce, and can deliver beneficial changes towards altering the existing firm competitiveness positioning. An AI deliverance framework with AI feedback loops is presented which demonstrates that AI can provide a competitive advantage in the global workplace.

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