Artificial Intelligence for autonomous persona generation to shape tailored communications and products and incentivise disaster preparation behaviours
Ditton, Elizabeth Rose (2022) Artificial Intelligence for autonomous persona generation to shape tailored communications and products and incentivise disaster preparation behaviours. PhD thesis, James Cook University.
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Abstract
Elizabeth Ditton investigated whether machine learning, specifically clustering algorithms, could be used to mimic expert decision making used for targeted disaster preparation messaging. She found that clustering algorithms could be used to develop personas that achieve the same level of depth and nuance as manually developed personas, without the required resources.
| Item ID: | 80696 |
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| Item Type: | Thesis (PhD) |
| Keywords: | clustering algorithms, disaster preparation messaging, persona development, cyclone damage |
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| Copyright Information: | Copyright © 2022 Elizabeth Rose Ditton |
| Additional Information: | Two publications arising from this thesis are stored in ResearchOnline@JCU, at the time of processing. Please see the Related URLs. The publications are: Forest, Elizabeth, Swinbourne, Anne, Myers, Trina, and Scovell, Mitchell (2021) Applying Semi-Automated Hyperparameter Tuning for Clustering Algorithms. In: [Presented at the 36th IEEE/ACM International Conference on Automated Software Engineering]. From: ASE 2021: 36th IEEE/ACM International Conference on Automated Software Engineering, 14-20 November 2021, Online Ditton, Elizabeth, Swinbourne, Anne, and Myers, Trina (2022) Selecting a clustering algorithm: A semi-automated hyperparameter tuning framework for effective persona development. Array, 14. 100186 |
| Date Deposited: | 18 Oct 2023 04:49 |
| FoR Codes: | 46 INFORMATION AND COMPUTING SCIENCES > 4612 Software engineering > 461201 Automated software engineering @ 30% 46 INFORMATION AND COMPUTING SCIENCES > 4602 Artificial intelligence > 460209 Planning and decision making @ 30% 46 INFORMATION AND COMPUTING SCIENCES > 4611 Machine learning > 461106 Semi- and unsupervised learning @ 40% |
| SEO Codes: | 19 ENVIRONMENTAL POLICY, CLIMATE CHANGE AND NATURAL HAZARDS > 1904 Natural hazards > 190405 Meteorological hazards (e.g. cyclones and storms) @ 40% 22 INFORMATION AND COMMUNICATION SERVICES > 2204 Information systems, technologies and services > 220403 Artificial intelligence @ 30% 22 INFORMATION AND COMMUNICATION SERVICES > 2204 Information systems, technologies and services > 220407 Human-computer interaction @ 30% |
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