Understanding Boutique Hotels in Da Nang, Vietnam

Basha, Mohammed Sarwan, Panchal, Jenny H., Mao, Yu Ting, and UNSPECIFIED (2018) Understanding Boutique Hotels in Da Nang, Vietnam. In: Proceedings of the ASEAN Tourism Research Association (ATRA) Conference 2018. pp. 61-70. From: ASEAN Tourism Research Conference 2018, 28-29 January 2018, Phuket, Thailand.

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Extensive research in tourist behaviour suggests that the search for novelty is one of the core motives for travelling. Consumer behaviour in the accommodation sector is also aligned with this observation. Customers’ constant search for novel accommodation experiences has increased the popularity of boutique hotels worldwide. In Vietnam, the boutique hotel segment has received much attention from domestic and international tourists. This paper, therefore, aims to provide insights into customers’ experiences of boutique hotels in Da Nang, Vietnam. A total of 816 guest reviews for 10 boutique accommodations from TripAdvisor were used for text analysis using Leximancer software. Conceptual and relational analyses revealed 38 concepts clustered into tangible and intangible attributes. The findings in this study can help the management of boutique hotels to improve future guest experiences by using an understanding of past experiences analysed.

Item ID: 79142
Item Type: Conference Item (Research - E1)
ISBN: 978-967-0173-57-3
Keywords: Boutique Hotels, Da Nang, Vietnam, Leximancer, TripAdvisor
Copyright Information: Copyright ASEAN Tourism Research Association, 2018. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, include photocopying, recording or by any information storage and retrieval system, without permission in writing from the copyright owner. On no account may any part of this publication be reproduced without the written permission of ATRA or the authors concerned.
Date Deposited: 24 Jul 2023 00:01
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3504 Commercial services > 350402 Hospitality management @ 100%
SEO Codes: 11 COMMERCIAL SERVICES AND TOURISM > 1199 Other commercial services and tourism > 119901 Hospitality services @ 80%
11 COMMERCIAL SERVICES AND TOURISM > 1104 Tourism services > 110499 Tourism services not elsewhere classified @ 20%
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