Do Tourists stand by the Tourism Industry? Examining Solidarity During and After a Pandemic

Kock, Florian, Assaf, Albert George, Tsionas, Mike, Josiassen, Alexander, and Karl, Marion (2024) Do Tourists stand by the Tourism Industry? Examining Solidarity During and After a Pandemic. Journal of Travel Research, 63 (3). pp. 696-712.

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How does the suffering of a whole industry influence people’s attitudes toward that industry? This research is the first, across disciplines, to examine this question. The authors provide the first conceptual study and empirical test for the phenomenon called tourism solidarity. Based on seminal social psychology research, tourism solidarity is conceptualized and defined as an individual’s compassion with and support of an industry, resulting from an observation of suffering. The authors use a covariance-based structural equation model as well as a novel Bayesian estimation approach (i.e., non-parametric) to develop a reliable and easy-to-apply tourism solidarity scale and assess its role of solidarity in two consecutive empirical studies. By doing so, the authors are able to empirically demonstrate the importance of tourism solidarity for tourist behavior, and provide both tourism researchers and practitioners with a conceptual model and measurement tool to assess, quantify and actively manage solidarity toward the tourism industry.

Item ID: 79120
Item Type: Article (Research - C1)
ISSN: 1552-6763
Keywords: COVID-19, tourism ethnocentrism, tourism solidarity, tourist behavior, tourist psychology
Copyright Information: © The Author(s) 2023.
Date Deposited: 09 Jan 2024 00:38
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350806 Tourist behaviour and visitor experience @ 100%
SEO Codes: 11 COMMERCIAL SERVICES AND TOURISM > 1104 Tourism services > 110402 Socio-cultural issues in tourism @ 100%
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