Nguyen, Hung, Onofrei, George, Akbari, M., Yang, Ying, and Wiengarten, Frank (2023) Green Certification Pressures and Sustainability Performance: From Environmental Symbolic Drivers to Process Innovation. In: Thuan, Ngyuen Hoang, Nguyen, Hung, Pham, Hiep Cong, and Halibas, Alrence, (eds.) Business Innovation for the Post-pandemic Era in Vietnam. Business Innovation for the Post-pandemic Era in Vietnam . Springer, Singapore, pp. 157-167.

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Abstract

Despite the expected positive performance, findings have often been mixed with debate on green certification adoptions under various pressures. A better understanding of these pressures and associated organizational environmental and process management systems can help firms deploy resources appropriately and effectively. Many of these pressures have been referred to as symbolic adoption rather than actual implementation. Using diffusion of innovation and signaling theories, this study argues that process innovation can take an important role in facilitating sustainable performance improvement in both actual and symbolic environmental adoptions. The empirical study from 680 manufacturers in ten different countries showed that pressures on green certification triggered process innovation and eventually enhance firms’ positioning and sustainable measures. However, pursuing green certification did not automatically guarantee all sustainable measures, especially in terms of business performance. This study found that process innovation can mediate this relationship to enhance business and environmental performances. Manufacturers may first see unfavorable benefits from direct implementation of green certification; however, accumulative efforts with process innovation could be paid off. Besides, the environmental symbolic drivers also facilitated the process of innovation and environmental improvement but not business measures. These results enhance the development of organizational processes to accommodate resources for sustainable green supply chain strategies.

Item ID:	78836
Item Type:	Book Chapter (Research - B1)
ISBN:	978-981-99-1545-3
Keywords:	Environmental Management, Process Innovation, Manufacturing
Copyright Information:	© The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2023
Date Deposited:	06 Jun 2023 23:04
FoR Codes:	35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3509 Transportation, logistics and supply chains > 350909 Supply chains @ 60% 40 ENGINEERING > 4014 Manufacturing engineering > 401407 Manufacturing management @ 20% 41 ENVIRONMENTAL SCIENCES > 4104 Environmental management > 410404 Environmental management @ 20%
SEO Codes:	15 ECONOMIC FRAMEWORK > 1503 Management and productivity > 150302 Management @ 100%
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