Successful tourism development for regions

Moscardo, Gianna (2005) Successful tourism development for regions. In: Proceedings of SEGRA 2005 Sustainable Economic Growth for Regional Australia. pp. 1-27. From: SEGRA 2005 Ninth National Conference, 5 - 7 September 2005, Yeppoon, QLD, Australia.

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Tourism is often seen as a promising solution to the various social and economic challenges faced by rural regions. Unfortunately the reality of tourism doesn't always live up to its promise. This paper will report on the findings of a research project that has analysed several hundred Australian and international cases of tourism development in rural and peripheral regions. This research has identified a number of factors associated with success and failure in regional tourism development and these have been classified into three categories - the existing conditions in the region, the state of key tourism development pre-requisites, and the tools to support tourism development activities. In particular this paper will focus on the factors in the category of key tourism development pre-requisites which include community understanding of tourism, tourism leadership, and mechanisms for coordinating tourism stakeholders. Each of these pre-requisites will be described using research findings from the cases and the broader tourism planning literature. The paper will then describe strategies for enhancing these factors to support more beneficial outcomes of tourism in regional areas.

Item ID: 7832
Item Type: Conference Item (Research - E1)
ISBN: 978-0-9578212-9-3
Keywords: rural & peripheral regions; tourism development
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Conference theme "Getting Down to Business"

Date Deposited: 25 Jun 2010 03:32
FoR Codes: 16 STUDIES IN HUMAN SOCIETY > 1605 Policy and Administration > 160513 Tourism Policy @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
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