Vick, Malcolm (2003) Danger on the roads! Masculinity, the car and safety. Youth Studies Australia, 22 (1). pp. 32-37.

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Abstract

Malcolm Vick argues that road safety campaigns that attempt to get young men to act rationally on the roads have limited success because they overlook powerful cultural constructions of masculinity that underpin and shape young men's actions. In this paper, Vick identifies ways in which the media use the motor vehicle to offer masculinity. He suggests intervention in the production and circulation of these models, and the subsequent weakening of the association between dominant forms of masculinity and high-risk riding/driving behaviour, as an effective strategy to reduce the danger presented by young men on the roads.

Item ID:	781
Item Type:	Article (Research - C1)
ISSN:	1038-2569
Keywords:	advertising, masculinity, road safety
Additional Information:	Copyright 2003 Australian Clearinghouse for Youth Studies
Date Deposited:	20 Oct 2006
FoR Codes:	16 STUDIES IN HUMAN SOCIETY > 1699 Other Studies in Human Society > 169901 Gender Specific Studies @ 51% 16 STUDIES IN HUMAN SOCIETY > 1608 Sociology > 160806 Social Theory @ 49%
SEO Codes:	92 HEALTH > 9204 Public Health (excl. Specific Population Health) > 920401 Behaviour and Health @ 35% 92 HEALTH > 9204 Public Health (excl. Specific Population Health) > 920409 Injury Control @ 30% 88 TRANSPORT > 8801 Ground Transport > 880109 Road Safety @ 35%
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