Hamilton, John R. (2008) Approaches to customer-focused e-marketing. In: Proceedings of the Eighth International Conference on Electronic Business 2008 (8) pp. 198-204. From: Eighth International Conference on Electronic Business 2008, 30 September - 3 October 2008, Waikoloa, Hawaii, USA.

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Abstract

E-marketing is an important area for leading edge businesses. The paper discusses new and practical ways to enhance business-to-customer e-marketing, such that strategically enhanced marketing solutions may result. New approaches to e-marketing now capture strategic marketing solutions. The business strategic marketspace may be constructed into a combined product life cycle and time-lined strategic toolkit. Website tools may allow the business to test its product - from idea generation to product launch, and then through into a product life-cycle selling situation. To build these early stage e-marketing solutions, recently released interactive tools, termed web 2.0 tools, including Facebook (www.facebookcom)andSecondLife(www.secondlife.com) may be engaged. These web 2.0 tools, may be further strategically deployed across various components of the business's new product e-marketing life cycle development.

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