The role of affinity and animosity on solidarity with Ukraine and hospitality outcomes

Josiassen, Alexander, Kock, Florian, Assaf, A. George, and Berbekova, Adiyukh (2023) The role of affinity and animosity on solidarity with Ukraine and hospitality outcomes. Tourism Management, 96. 104712.

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The tourism and hospitality industry has had to make some hard decisions during the year 2022. Many major hotel chains have had to decide whether to stay or pull out of Russia, and which policies to implement toward individual Russian guests at their hotels outside of Russia. This study investigates solidarity as an important factor to understanding the conflict and its ramifications for the hospitality industry. The authors explore whether solidarity with Ukraine is driven by affinity toward Ukraine, or by animosity toward Russia. Further, the study demonstrates that place solidarity impacts two specific outcomes in the hospitality industry. The paper concludes by outlining implications for scholars and practitioners.

Item ID: 77707
Item Type: Article (Research - C1)
ISSN: 1879-3193
Keywords: Solidarity, Country biases, Tourism affinity, Tourism animosity
Copyright Information: © 2022 Elsevier Ltd. All rights reserved.
Date Deposited: 15 Feb 2023 09:03
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350806 Tourist behaviour and visitor experience @ 100%
SEO Codes: 11 COMMERCIAL SERVICES AND TOURISM > 1104 Tourism services > 110402 Socio-cultural issues in tourism @ 100%
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