Interpretation and Visitor Attractions

Moscardo, Gianna (2022) Interpretation and Visitor Attractions. In: Fyall, Alan, Garrod, Brian, Leask, Anna, and Wanhill, Stephen, (eds.) Managing Visitor Attractions. Routledge, Abingdon, Oxon, UK, pp. 235-251.

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Interpretation is an essential component of the visitor experience at visitor attractions. It is a core component of activities such as guided tours, information signs, and self-guided walks. It is vital not only in creating the visitor experience but also in supporting sustainability strategies adopted by the visitor attraction. After defining what is meant by interpretation, this chapter discusses the principles of effective interpretation including authenticity, personal relevance, variety, personal control, opportunities for interaction, planning activity timing and layering information. Four current trends in interpretation are described including interpretation for brand building, uses of new technologies, a story turn, and an increased focus on sustainability beyond the attraction. Challenges facing visitor attractions in using interpretation for visitor management are discussed, including the interpretation of dark and troubled topics and managing an increasingly diverse audience. Finally, some strategies for addressing these challenges are offered.

Item ID: 77664
Item Type: Book Chapter (Teaching Material)
ISBN: 9781003041948
Keywords: Brand building, Dark tourism, Interpretation, New audiences, Stories, Sustainability
Copyright Information: © 2022 selection and editorial matter, Alan Fyall, Brian Garrod, Anna Leask and Stephen Wanhill; individual chapters, the contributors.
Date Deposited: 23 May 2023 23:48
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350803 Tourism management @ 50%
35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350806 Tourist behaviour and visitor experience @ 50%
SEO Codes: 11 COMMERCIAL SERVICES AND TOURISM > 1104 Tourism services > 110499 Tourism services not elsewhere classified @ 100%
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