Murphy, Laurie, Pearce, Philip, Benckendorff, Pierre, and Moscardo, Gianna (2008) Tourist shopping villages: challenges and issues in developing regional tourism. In: Proceedings of the 18th Annual Council for Australian University Tourism and Hospitality Education (CAUTHE) Conference. From: 18th Annual Council for Australian University Tourism and Hospitality Education (CAUTHE) Conference, 11-14 February, 2008, Surfers Paradise, QLD, Australia.

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Abstract

Getz (2000) defines tourist shopping villages (TSVs) as small towns and villages that base their tourist appeal on retailing, often in a pleasant setting marked by historical or natural amenities which differ from urban shopping districts. This research is based on focus group interviews and examines the issues and challenges associated with the development and management of TSVs. The common themes of uniqueness and diversity of the products sold and the presentation of the village and its surrounds to tourists, both of which help to differentiate the experience from mainstream urban shopping experiences, were identified as key success factors. Also at core, are the fundamental issues and challenges faced by regional and rural tourism destinations, issues of local government support and leadership, stakeholder co-ordination, community participation, lack of understanding of the importance of tourism, and the lack of skills and professionalism in the local areas to develop coordinated plans and strategies.

Item ID:	7738
Item Type:	Conference Item (Research - E1)
ISBN:	978-1-921291-33-3
Keywords:	tourist shopping; shopping villages; rural and regional tourism
Date Deposited:	11 May 2010 22:25
FoR Codes:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150603 Tourism Management @ 100%
SEO Codes:	90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900399 Tourism not elsewhere classified @ 100%
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