Understanding the motivations and barriers to adoption and effective use of connectivity technologies by SMEs in RRR Australia

Wilson, Carrie-Ann (2022) Understanding the motivations and barriers to adoption and effective use of connectivity technologies by SMEs in RRR Australia. Masters (Research) thesis, James Cook University.

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View at Publisher Website: https://doi.org/10.25903/6ps6-1505
 
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Abstract

Carrie-Ann Wilson studied connectivity technology adoption by rural, regional and remote (RRR) small and medium enterprises (SMEs). She found that unreliable connectivity negatively impacts participants' businesses, and that many have difficulties developing the connectivity literacy required to establish and maintain reliable connections. This is exacerbated by pervasive misinformation and misperception. Better support is needed to overcome these issues.

Item ID: 76922
Item Type: Thesis (Masters (Research))
Keywords: technology adoption, connectivity, RRR SMEs, rural, regional, remote, small and medium enterprises, digital, internet, broadband, telecommunications, agriculture, digital inclusion, digital culture
Copyright Information: Copyright © 2022 Carrie-Ann Wilson.
Date Deposited: 30 Nov 2022 22:46
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3503 Business systems in context > 350304 Business systems in context @ 30%
46 INFORMATION AND COMPUTING SCIENCES > 4601 Applied computing > 460199 Applied computing not elsewhere classified @ 35%
46 INFORMATION AND COMPUTING SCIENCES > 4606 Distributed computing and systems software > 460699 Distributed computing and systems software not elsewhere classified @ 35%
SEO Codes: 22 INFORMATION AND COMMUNICATION SERVICES > 2201 Communication technologies, systems and services > 220103 Mobile technologies and communications @ 50%
22 INFORMATION AND COMMUNICATION SERVICES > 2201 Communication technologies, systems and services > 220107 Wireless technologies, networks and services @ 50%
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