Understanding the motivations and barriers to adoption and effective use of connectivity technologies by SMEs in RRR Australia
Wilson, Carrie-Ann (2022) Understanding the motivations and barriers to adoption and effective use of connectivity technologies by SMEs in RRR Australia. Masters (Research) thesis, James Cook University.
|
PDF (Thesis)
Download (4MB) | Preview |
DOI: 10.25903/6ps6-1505
View at Publisher Website: https://doi.org/10.25903/6ps6-1505
Abstract
Carrie-Ann Wilson studied connectivity technology adoption by rural, regional and remote (RRR) small and medium enterprises (SMEs). She found that unreliable connectivity negatively impacts participants' businesses, and that many have difficulties developing the connectivity literacy required to establish and maintain reliable connections. This is exacerbated by pervasive misinformation and misperception. Better support is needed to overcome these issues.