Interpretation: communicating across cultures

Moscardo, Gianna (2003) Interpretation: communicating across cultures. In: Proceedings of the 9th Annual Conference of the Asia Pacific Tourism Association. pp. 487-499. From: 9th Annual Conference of the Asia Pacific Tourism Association, 6-9 July 2003, Sydney, NSW, Australia.

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A central component of tourism is communication. Interpretation is about effective communication; it is the process of communicating the importance or significance of what is seen or experienced to visitors. It has been argued that effective interpretation is a critical element of sustainable tourism. If this is true then a major challenge for the development of more sustainable tourism in the Asia Pacific region is to ensure that interpretation is effective. Meeting this challenge requires, however, that greater attention be paid to cross-cultural issues. This paper will argue that culture plays an important role in a number of places in the interpretation system or process. The paper will review the potential role of culture at these various points and suggest steps for further research and attention.

Item ID: 7575
Item Type: Conference Item (Research - E1)
ISBN: 978-1-86365-569-9
Keywords: best practice; cultural communication; interpretation; research practice gap; sustainable tourism
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Conference theme "Current research, future strategies: Bridging uncertainty"

Date Deposited: 02 Jul 2010 04:19
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150603 Tourism Management @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
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