Post COVID-19: cautious or courageous travel behaviour?

Bhati, Abhishek, Mohammadi, Zohre, Agarwal, Manisha, Kamble, Zilmiyah, and Donough-Tan, Gerardine (2022) Post COVID-19: cautious or courageous travel behaviour? Asia Pacific Journal of Tourism Research, 27 (6). pp. 581-600.

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Abstract

This paper focuses on post-pandemic travel behaviour and examines the relationship between destination-risk image and pre-travel behaviour using health-protective behaviour and media engagement as mediators. It empirically tests the model proposed by Bhati et al. The researchers adopt a pragmatist paradigm and utilise mixed methods to develop and test the adapted PMT framework. The findings confirm that, in the COVID-19 pandemic context, destination health-risk image has an effect on pre-travel behaviour via media engagement and health-protective behaviour. Respondents preferred destinations that handled the pandemic crisis effectively, implemented hygiene and safety protocols, and had robust healthcare systems.

Item ID: 75493
Item Type: Article (Research - C1)
ISSN: 1741-6507
Keywords: COVID-19; destination-risk image; media; travel intention; tourism planning; mixed method
Copyright Information: © 2022 Asia Pacific Tourism Association
Date Deposited: 16 Aug 2022 03:49
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350806 Tourist behaviour and visitor experience @ 100%
SEO Codes: 11 COMMERCIAL SERVICES AND TOURISM > 1104 Tourism services > 110499 Tourism services not elsewhere classified @ 40%
11 COMMERCIAL SERVICES AND TOURISM > 1104 Tourism services > 110402 Socio-cultural issues in tourism @ 60%
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