Australian Perceptions of Warnings on Cigarette Sticks

Drovandi, Aaron, Glass, Beverley D., and Malau-Aduli, Bunmi S. (2022) Australian Perceptions of Warnings on Cigarette Sticks. International Journal of Mental Health and Addiction. (In Press)

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Abstract

Novel warnings on individual cigarettes represent a potentially effective means for reducing tobacco use. This study evaluated perceptions of Australians towards health warnings on cigarettes. Participants rated and commented on their perceived effectiveness of current cigarette packaging warnings, and 12 text warnings (divided into four themes) on cigarette sticks in preventing non-smokers from smoking, and prompting current smokers to quit. Quantitative data were analysed using proportional odds logistic regression, and qualitative data using conceptual content analysis. From 637 participants, three themes were rated as more effective than current cigarette packaging warnings: mortality statistics, health condition consequences, and social and financial consequences of smoking. Packaging warnings were perceived as less effective due to desensitisation and smoker self-exemption. Stick warnings were considered more novel and engaging, especially the financial costs of smoking. Novel warnings on cigarettes that describe a broader range of consequences of smoking may be effective in combatting tobacco use.

Item ID: 75348
Item Type: Article (Research - C1)
ISSN: 1557-1882
Copyright Information: © The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature 2022
Funders: James Cook University (JCU)
Projects and Grants: JCU College of Medicine and Dentistry
Date Deposited: 26 Jul 2022 00:16
FoR Codes: 42 HEALTH SCIENCES > 4206 Public health > 420603 Health promotion @ 100%
SEO Codes: 20 HEALTH > 2004 Public health (excl. specific population health) > 200401 Behaviour and health @ 100%
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