An evaluation of a video-based intervention targeting alcohol consumption during aquatic activities

Hamilton, Kyra, Keech, Jacob J., Willcox - Pidgeon, Stacey, and Peden, Amy E. (2022) An evaluation of a video-based intervention targeting alcohol consumption during aquatic activities. Australian Journal of Psychology, 74 (1). 2029221.

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Abstract

Objective: Alcohol consumption and being male are drowning risk factors. Changing beliefs and intentions to undertake risky aquatic-related behaviours, such as consuming alcohol, is key to reducing loss of life and injury. We evaluated the impact of a video encouraging change in young males’ social cognitions and intentions to discourage their mates as well as their own alcohol consumption around the water.

Method: A three-wave non-controlled pre-test-post-test design was adopted. A convenience sample of Australian males aged 18–34 years (N = 97) who self-reported drinking alcohol and engaging in aquatic activities was recruited. Participants were surveyed at baseline (T1) regarding social cognition constructs and intentions, immediately after viewing the video (T2) and at a one-month follow-up (T3).

Results: Repeated measures ANOVAs revealed significant main effects of time on intentions, subjective norms, and attitudes regarding discouraging mates from drinking and swimming, but no significant main effects of time on perceived behavioural control or risk perceptions. The same patterns of effects were observed regarding drinking and swimming on males’ own behaviour.

Conclusions: The video has the potential to influence young males’ social cognitions regarding their mates’ and their own risky drinking behaviour around water in the short term, although sustained interventions are required. Messaging delivered on-site at popular aquatic locations in the lead-up to traditionally risky periods for alcohol-related drowning should be considered. Provision of strategies to combat social pressures among young males to act on their intentions to engage in drinking and swimming are needed.

Item ID: 74736
Item Type: Article (Research - C1)
ISSN: 1742-9536
Keywords: Alcohol consumption, behaviour change, injury, programme evaluation, risk-taking, water safety
Copyright Information: © 2022 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Research Data: https://osf.io/8ntfr/
Date Deposited: 30 Nov 2022 02:04
FoR Codes: 52 PSYCHOLOGY > 5205 Social and personality psychology > 520501 Community psychology @ 20%
42 HEALTH SCIENCES > 4206 Public health > 420604 Injury prevention @ 80%
SEO Codes: 20 HEALTH > 2004 Public health (excl. specific population health) > 200408 Injury prevention and control @ 100%
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