The identity construction of Chinese anime pilgrims

Liu, Shang, Lai, Dan, and Li, Zhiyong (2022) The identity construction of Chinese anime pilgrims. Annals of Tourism Research, 93. 103373.

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Anime pilgrimage is a form of tourism induced by a popular culture, the anime culture. To better understand contemporary cultural consumption, this exploratory research studies the tourist identity construction of Chinese anime pilgrims and the role played by cultural context in it. Following an interpretive methodology, this paper illustrates the process of an individual to construct the identity as an anime pilgrim. This research distinguishes four different identity levels of anime pilgrims, including a unique fantasized identity as the anime me. The findings also proposed an identity model showing that the identity construction of Chinese anime pilgrims goes through the processes of compliance, identification, internalization and individualization.

Item ID: 74312
Item Type: Article (Research - C1)
ISSN: 1873-7722
Keywords: Tourist identity, Identity construction, Anime tourism, Anime pilgrimage, Contemporary cultural consumption
Copyright Information: © 2022 Elsevier Ltd. All rights reserved.
Date Deposited: 25 May 2022 09:00
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350806 Tourist behaviour and visitor experience @ 100%
SEO Codes: 11 COMMERCIAL SERVICES AND TOURISM > 1104 Tourism services > 110402 Socio-cultural issues in tourism @ 100%
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