Repeat Tourism

Agarwal, Manisha (2022) Repeat Tourism. In: Dimitrios, Buhalis, (ed.) Encyclopedia of Tourism Management and Marketing. Edward Elgar Publishing, pp. 673-676.

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[Extract] Research on destination loyalty in the tourism sector started at the end of 1980s; however, the multifaceted nature of the phenomenon carried an uncertainty of the construct being measured (Gitelson and Crompton, 1984). Tourism researchers have operationalized tourists’ destination loyalty primarily in three ways; firstly as “actual repeated visit” to a destination, secondly as the “behavioural intentions”, i.e. intentions to revisit a destination and thirdly as the “willingness to recommend” that destination. Some studies have examined repeat visitors in the context of visiting exactly the same sites in a destination (Oppermann, 2000) while others consider return visits to the broader region of their visit (Kozak, 2001).

Item ID: 73867
Item Type: Book Chapter (Reference)
ISBN: 9781800377479
Keywords: Repeat Tourism, Destination Loyalty
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Copyright Information: © Edward Elgar 2022.
Date Deposited: 25 Apr 2023 23:41
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350803 Tourism management @ 50%
35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350806 Tourist behaviour and visitor experience @ 50%
SEO Codes: 11 COMMERCIAL SERVICES AND TOURISM > 1104 Tourism services > 110499 Tourism services not elsewhere classified @ 100%
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