Ooi, Can Seng, Yang, Elaine, Lean, Garth, Sin, Harng Luh, Cheer, Joseph, Long, Fei, Ong, Chin Ee, Vorobjovas-Pinta, Oscar, Wang, Ying, Ma, Yue, and Dahles, Heidi (2021) Realising the Opportunities of Chinese Tourism: A Comparative Study. Report. Asia Institute, University of Tasmania, Habart, TAS, Australia.

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Abstract

The project compared various strategies by tourism authorities in different Australian states and different countries in managing the Chinese tourist market.

In collaboration with experts in different destinations, this study conducted a media survey of five Australian states and three popular Chinese country destinations on how they attract and manage Chinese visitors.

After an initial round of data collected from mass media sources, a workshop was conducted in Hobart in November 2019. Participating colleagues discussed and exchanged their findings, drew comparative lessons, and provided context and insights into their own destination’s strategy on attracting Chinese visitors and on managing the Chinese tourist market. Consequently, our comparison highlights best practices in attracting Chinese tourists, managing reactions towards them, and leveraging visitors to enhance Tasmanian and Australian perception and image.

Item ID:	73861
Item Type:	Report (Report)
Copyright Information:	© 2021 Authors
Date Deposited:	16 Nov 2022 23:29
FoR Codes:	35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350802 Tourism forecasting @ 30% 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350803 Tourism management @ 40% 44 HUMAN SOCIETY > 4406 Human geography > 440608 Recreation, leisure and tourism geography @ 30%
SEO Codes:	11 COMMERCIAL SERVICES AND TOURISM > 1104 Tourism services > 110401 Economic issues in tourism @ 30% 11 COMMERCIAL SERVICES AND TOURISM > 1104 Tourism services > 110402 Socio-cultural issues in tourism @ 40% 11 COMMERCIAL SERVICES AND TOURISM > 1104 Tourism services > 110403 Tourism infrastructure development @ 30%
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