Between Food and Spectacle: The Complex Reconfigurations of Rural Production in Agritourism

Montefrio, Marvin F., and Sin, Harng Luh (2021) Between Food and Spectacle: The Complex Reconfigurations of Rural Production in Agritourism. Geoforum, 126. pp. 383-393.

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Agritourism has often been framed as a means to revitalize a declining rural economy by improving and diversifying household incomes, forestalling rural flight, and preserving agrarian cultures. We argue, however, that it can also have the propensity to create a different kind of rural revitalization, one that accentuates the production of spectacle, at times at the expense of food production. We draw from qualitative field research to examine the growing agritourism movement in the Philippines, a country with a struggling rural sector. We observe that agritourism sites in the Philippines negotiate space and work in multiple ways and highlight the tensions that farmers increasingly perceive on the ground. Some farmers persist in maintaining the production of food, while others shift more towards the staging of experience and spectacle to serve urbanite imaginations of the rural. We present various tendencies in the process of transitioning from farm to agritourism and argue that attention to the production of rural spectacle is important in understanding agrarian transitions at the farm and community level, and ultimately agritourism’s implications on rural revitalization.

Item ID: 73857
Item Type: Article (Research - C1)
ISSN: 1872-9398
Copyright Information: © 2021 Elsevier Ltd. All rights reserved
Date Deposited: 19 May 2022 01:15
FoR Codes: 30 AGRICULTURAL, VETERINARY AND FOOD SCIENCES > 3002 Agriculture, land and farm management > 300208 Farm management, rural management and agribusiness @ 40%
35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350803 Tourism management @ 30%
44 HUMAN SOCIETY > 4404 Development studies > 440406 Rural community development @ 30%
SEO Codes: 11 COMMERCIAL SERVICES AND TOURISM > 1104 Tourism services > 110403 Tourism infrastructure development @ 40%
28 EXPANDING KNOWLEDGE > 2801 Expanding knowledge > 280101 Expanding knowledge in the agricultural, food and veterinary sciences @ 30%
11 COMMERCIAL SERVICES AND TOURISM > 1101 Environmentally sustainable commercial services and tourism > 110199 Environmentally sustainable commercial services and tourism not elsewhere classified @ 30%
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