Friends and relatives as a destination information source

Cassidy, Leonie, Thompson, Michelle, Prideaux, Bruce, Pabel, Anja, and Anderson, Allison (2017) Friends and relatives as a destination information source. In: Chen, Joseph S., (ed.) Advances in Hospitality and Leisure. Advances in Hospitality and Leisure, 13 . Elsevier, Bingley, UK, pp. 111-126.

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This research looks at the significance of friends and relatives as an information source for consumers planning holidays. Recent research has largely ignored friends and relatives as destination information sources and has focused instead on the Internet. Two categories of friends and relatives are identified, friends and relatives who live in a destination and friends and relatives who have visited a destination of interest. An exit survey of 1,203 tourists departing a major international destination in Australia found that while the Internet was an important source of information, friends and relatives were as important, if not more, regardless of country of origin and age. These findings indicate that information from friends and relatives and the Internet are complementary rather than exclusive in the minds of consumers.

Item ID: 73600
Item Type: Book Chapter (Research - B1)
ISBN: 978-1-78743-488-2
ISSN: 1745-3542
Keywords: Friends and relatives; destination information; information search; information sources; Internet; Word-of-Mouth
Copyright Information: © 2017 by Emerald Publishing Limited
Date Deposited: 05 Jun 2022 23:45
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350804 Tourism marketing @ 100%
SEO Codes: 11 COMMERCIAL SERVICES AND TOURISM > 1104 Tourism services > 110499 Tourism services not elsewhere classified @ 100%
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