The Imagery–Image Duality Model: An Integrative Review and Advocating for Improved Delimitation of Concepts

Josiassen, Alexander, Assaf, A. George, Woo, Linda, and Kock, Florian (2016) The Imagery–Image Duality Model: An Integrative Review and Advocating for Improved Delimitation of Concepts. Journal of Travel Research, 55 (6). pp. 789-803.

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Abstract

A central research topic in tourism management concerns tourists’ choice of specific destinations. The present article reviews and advances the extant literature on destination image. From this review, we suggest that individuals have a multitude of destination associations, the total imagery that relates to the destination, and label this concept destination imagery. Individuals also hold an overall image used as a heuristic or a mental shortcut, which is labeled destination image. The concepts of destination imagery and destination image are distinct, yet they have often been conflated within the literature. The article further provides an extensive review of the literature with regard to the definitions, dimensionality, antecedents, and outcomes of the focal concepts as well as geographical scope of destination imagery and image studies and methodologies. This review has led to a novel understanding and delimitation of the focal concepts within the imagery–image duality model.

Item ID: 73590
Item Type: Article (Research - C1)
ISSN: 1552-6763
Keywords: country bias, country of origin image, destination image, destination imagery, tourist behavior
Copyright Information: © The Author(s) 2015
Date Deposited: 07 Jun 2022 01:04
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350806 Tourist behaviour and visitor experience @ 100%
SEO Codes: 11 COMMERCIAL SERVICES AND TOURISM > 1104 Tourism services > 110402 Socio-cultural issues in tourism @ 100%
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