Advancing destination image: The destination content model

Kock, Florian, Josiassen, Alexander, and Assaf, A. George (2016) Advancing destination image: The destination content model. Annals of Tourism Research, 61. pp. 28-44.

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Knowledge of the mental representations that individuals hold about tourist destinations are important to understand their intentions. These mental destination representations have often been investigated by applying the concept of destination image. This study argues that the extant literature is often rather atheoretical and lacks operational rigor. These are major shortcomings which undoubtedly hinder the development of academic and managerial insights. In response, this study draws on contemporary psychology to develop the destination content model, comprising three informational components held in individuals‘ minds about destinations. The present study further outlines preferable methods and measures for each component, thus aiding researchers to investigate mental destination representations.

Item ID: 73589
Item Type: Article (Research - C1)
ISSN: 1873-7722
Keywords: Destination content model, Destination image, Tourist behavior, Tourist psychology
Copyright Information: © 2016 Elsevier Ltd. All rights reserved.
Date Deposited: 07 Jun 2022 01:46
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350806 Tourist behaviour and visitor experience @ 100%
SEO Codes: 11 COMMERCIAL SERVICES AND TOURISM > 1104 Tourism services > 110402 Socio-cultural issues in tourism @ 100%
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