Tourism Ethnocentrism and Its Effects on Tourist and Resident Behavior

Kock, Florian, Josiassen, Alexander, Assaf, A. George, Karpen, Ingo, and Farrelly, Francis (2019) Tourism Ethnocentrism and Its Effects on Tourist and Resident Behavior. Journal of Travel Research, 58 (3). pp. 427-439.

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People often demonstrate a home country bias toward their own nation over other nations. This bias is an important determinant of their behavior. Drawing on seminal research from marketing and psychology, the authors provide the first investigation of the tourism ethnocentrism (TE) phenomenon that captures tourists’ and residents’ motivation to support the domestic tourism economy. The research reported herein develops the parsimonious, reliable, and valid TE scale, and provides an empirical test thereof. The results show that TE is an important means to investigate both tourists’ and residents’ behavior. It drives tourists’ willingness to engage in and recommend domestic tourism, as well as residents’ support for domestic tourism development. The results further reveal that higher levels of tourists’ “perceived self-efficacy to contribute to the domestic economy” and lower levels of “perceived economy support of others” strengthen TE’s effect. The authors discuss the implications of these findings for research and practice.

Item ID: 73582
Item Type: Article (Research - C1)
ISSN: 1552-6763
Keywords: home country bias, tourism ethnocentrism, tourist behavior, tourist psychology
Copyright Information: © The Author(s) 2018
Date Deposited: 19 May 2022 03:56
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350806 Tourist behaviour and visitor experience @ 100%
SEO Codes: 11 COMMERCIAL SERVICES AND TOURISM > 1104 Tourism services > 110402 Socio-cultural issues in tourism @ 100%
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