Ross, Glenn F. (2004) Aristotelian ethical values within a tourism/hospitality industry context. In: Crouch, G.I., Perdue, R.R., Timmermans, H.J.P., and Uysal, M., (eds.) Consumer Psychology of Tourism, Hospitality and Leisure. CABI Publishing, Oxfordshire, UK, pp. 215-226.

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Abstract

This study has sought to examine ideal ethical beliefs together with employment context preferences and also perceived visitor, staff and management ethical expectations among a sample of 493 secondary college students (many of whom would likely later seek post-secondary college education or immediate employment within the tourism or hospitality industry) in a major Australian tourist destination. It has been found that ethical ideals generally exceeded those perceived to be held by current tourism or hospitality industry staff and also tourism industry management. Respondent ideals were perceived to be similar to those of visitors, except in regard to precepts such as helpfulness and frankness. Those less likely to perceive a divergence between ideal and actual staff friendliness were the ones more likely to favour tourism or hospitality or retail and also tourism or transport employment contexts. Finally, those graduands more likely to perceive themselves as holding ethical beliefs significantly different from visitors in regard to frankness were the ones more likely to deem tourism or hospitality industry employment contexts as undesirable. Implications of these various findings are addressed.

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