The (digital) medium of mobility is the message: examining the influence of e-scooter mobile app perceptions on e-scooter use intent

Ratan, Rabindra, Earle, Kelsey, Rosenthal, Sonny, Hua Chen, Vivian Hsueh, Gambino, Andrew, Goggin, Gerard, Stevens, Hallam, Li, Benjamin, and Lee, Kwan Min (2021) The (digital) medium of mobility is the message: examining the influence of e-scooter mobile app perceptions on e-scooter use intent. Computers in Human Behavior Reports, 3. 100076.

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Abstract

The present research examines how perceptions of e-scooter mobile apps (i.e., a communication technology) influence intent to use e-scooters (i.e., a transportation technology) while considering other perceptions specific to e-scooters (ease of use, usefulness, safety, environmental impact, and enjoyment), context of use (geographic landscape), and demographic factors (age and sex). Results suggest mobile app perceived ease of use is associated with e-scooter use intent and this effect is mediated by e-scooter perceived usefulness, even when controlling for e-scooter perceived ease of use as well as other influential elements of e-scooter use. In addition to illustrating the importance of user experiences with mobile apps within the e-scooter context, this interdisciplinary research furthers a fundamental argument that media technologies are an integral factor in the adoption of transportation technologies.

Item ID: 73174
Item Type: Article (Research - C1)
ISSN: 2451-9588
Keywords: e-scooters, Micromobility, Mobile apps, Survey, Technology acceptance model
Copyright Information: © 2021 The Author(s). Published by Elsevier Ltd. This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/).
Date Deposited: 10 May 2022 06:30
FoR Codes: 47 LANGUAGE, COMMUNICATION AND CULTURE > 4701 Communication and media studies > 470102 Communication technology and digital media studies @ 30%
35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3509 Transportation, logistics and supply chains > 350999 Transportation, logistics and supply chains not elsewhere classified @ 20%
44 HUMAN SOCIETY > 4410 Sociology > 441007 Sociology and social studies of science and technology @ 50%
SEO Codes: 27 TRANSPORT > 2799 Other transport > 279999 Other transport not elsewhere classified @ 50%
22 INFORMATION AND COMMUNICATION SERVICES > 2205 Media services > 220502 Internet, digital and social media @ 50%
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